Politics and the Long Tail

Consumers are used to having choices —and this cycle they expect the same of their Presidential candidates

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Choices CC0 Public Domain

American politics has long been about voting no: in a two party system voters are often left voting against the candidate they like least. But with the proliferation of consumer choice when it comes to media, food, and more, voters want to be able to vote yes.

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Xennial. Political news junkie. Feminist. Mom. I write about economics, technology and media. My views are my own.

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